Frozen Fruit Market to Soar in the Near Future Owing to Growing Consumer Adoption

The expanding number of working people with a hectic lifestyle is driving demand for ready-to-eat foods like frozen fruits, which is predicted to drive the frozen fruit industry forward. The demand for frozen fruits is predicted to grow as economic and discretionary income rises. South Asia is expected to have strong economic development in the future years, according to the World Bank. The region's growth rate is expected to increase from 7% in 2015 to 7.6 percent in 2017. The advent of modern retail formats, such as convenience stores, especially in Asian countries is increasing product visibility and easy accessibility to frozen fruits, to consumers which are estimated to augment the market growth of frozen fruits. According to our primary sources, China’s e-commerce retail sales are anticipated to reach up to US$ 1,500 Bn by 2018 as compared to US$ 670 Bn in 2015.

Raya Foods, a fast-growing frozen fruits and vegetable production firm based in Egypt, will receive a €5 million investment from the EBRD in August 2019 to assist the company's future expansion.

In October 2018, FMCG companies have announced to expand the ready-to-eat products with the range of frozen food products in an attempt to diversify and make themselves more appealing to consumers for whom elaborate cooking is not always an option and prefer a quick heat-and-eat style

Europe is expected to hold the dominant position in the global frozen fruit market and this is attributed to the growing distribution agreement among key players for frozen fruit. For instance, in May 2019, Greenyard Frozen UK and supermarket chain Tesco have announced a new partnership, through which Greenyard will supply the multinational retail giant’s full range of frozen fruits, vegetables, and herbs

Frozen fruit baskets have become a popular alternative to fresh fruit, especially in health-conscious people's diets. For years frozen fruit has been associated with high levels of fat, sugar, and calories. Today, many people are starting to change their diet completely away from the traditional frozen food store-bought items and are starting to make their own fresh fruit and vegetables at home. Fruits are some of the most nutritious and delicious foods available. They are one of the healthiest foods available. They're high in antioxidants, vitamins, and minerals frozen fruits are certainly more nutritious than their canned counterparts. They have more nutrients and less fat, making them a better choice for grocery store's freezers.