Bio vanillin is one of the emerging flavoring and fragrance agent used across wide range of application

 

Bio vanillin is a flavoring agent used worldwide in many ways. The use of vanillin flavoring is not restricted to beverages but has found its way into the manufacturing of soaps, shampoos, toothpaste, etc. The market for Bio Vanillin products is increasing day by day as it is becoming an important commodity all over the world. The main characteristics of bio vanillin that gives it its fame is its antiviral, antimicrobial, antifungal, anti-parasitic, sedative, and flavoring components. Another major property of vanillin that makes it very popular is its distinctive smell and taste. Moreover, the aroma of vanilla is a pleasant and sweetish odor that comes out of the bottle like a perfume, but unlike other chemical flavors, it has a pleasant sweet vanilla-like taste.

The growing use of bio vanillin in the production of medicine is a prime factor driving market growth. It has the ability to mask the bitter taste in medicines which is driving their demand across the pharmaceutical sector. The increasing popularity of bio-based ingredients is restricting consumer to use synthetic based products which is again driving the market growth. Rising demand for flavor & fragrance from the food &beverage industry coupled with the expanding application of bio vanillin in the biotechnology industry is also contributing to the market growth. So expanding biotechnology industry will favor market growth in the near future. According to the India Brand Equity Foundation, the Indian biotechnology industry amounted to US$ 63billion in 2019 and is forecast to reach US$ 150 billion by 2025.

North America is expected to gain significant growth over the forecast period and this is attributed to the increasing consumer spending on food products which are fueling demand for various food products. According to the Economic Research Service United States Department of Agriculture, in 2019, U.S. consumers, businesses, and government entities spent $1.77 trillion on food and beverages in grocery stores and other retailers and on away-from-home meals and snacks.