Mobile ticketing is a procedure that allows users to book, pay for, validate, or get tickets using their mobile phones or other mobile devices rather than a traditional ticket. A mobile ticket includes a one-of-a-kind ticket verification code (QR code). Many event organisers choose to sell tickets via smartphone to improve ease and accessibility. By providing a sophisticated manner of acquiring tickets, mobile ticketing can cut the production and distribution costs associated with traditional paper-based ticketing channels while also increasing consumer convenience.
What is mobile ticketing?
Mobile ticketing is the procedure by which a commuter purchases, submits, or validates a ticket using a smartphone, paying for the virtual ticket with a bank card or a wallet. For this single use, a QR code or barcode is generated, which enables access to public transportation or other services.
What are the benefits of mobile ticketing?
The most obvious advantage of introducing mobile ticketing for service providers is the decrease in operational and production costs associated with printing, encoding, distributing, and selling physical tickets to clients. Everything is centralised on the system servers where the QR codes are generated in a digital approach.
Database enrichment
Businesses are constantly looking for innovative ways to reach a larger audience. However, without access to data and analytics, understanding consumer demand and developing a plan is nearly impossible (and incredibly expensive).
Transport operators and public service providers benefit from mobile ticketing by gaining a convenient tool for tracking and gathering historical data on customer purchases, preferences, monthly spending, and location of spending, which they can then analyse for better segmentation and targeted marketing campaigns.
Technology for good
Lowering operating costs is not the only advantage of eliminating paper tickets. Municipalities that deploy mobile ticketing and digitalization of urban settings are pursuing a green agenda that will boost their smart city rating by reducing the amount of paper utilised.
Enrollment of commuters to ecosystem
The advantages for the service provider do not stop at cost savings or database enrichment. Users are becoming more comfortable with mobile technologies and mobile applications, making it easier to enrol commuters in the system.
Consumers are increasingly adopting smartphones and tablets to make purchases, according to Kibo research. With more individuals utilising their mobile phones to access all types of services, this trend is projected to continue, and mobile phone conversion rates will eventually surpass those of desktop transactions.
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