Indoor and outdoor LED displays are great for businesses that seek a cost-effective way of getting their messages out to the public. An outdoor LED display is basically an information and marketing medium powered by small electroluminescent LEDs. In the U.S., the display is primarily used in outdoor public spaces like shopping malls, information display boards, big outdoor murals, and street signs.
In comparison to LCD displays, the outdoor LED display has higher brightness and greater color saturation. The light from the LEDs in outdoor displays can be adjusted with the use of a wide variety of technologies including low-light emitter array (LED), high-light emitter array (HLA), or laser illuminator. These different technologies enable displays to be sensitive to scene differences and have very high contrast ratios for clear viewing of images or text.
A major advantage of the outdoor LED displays is their versatility. As compared to static signage, which must be fixed to a fixed wall or other structure, outdoor LED screens allow flexible placement making them ideal for advertising. They can be used on most any flat surface including walls and floors. Outdoor LED displays can display multiple graphics and can be customized according to the advertiser's specifications. A wide array of formats including animations, video, pop-up windows, and slide shows are available.
Using outdoor LED display panels in the shopping malls and indoor malls provides a cost-effective solution for advertising promotions. These screens can also be used to provide visibility to the product or service being promoted. Large indoor display screens which are used for advertising can also double as a sales tool by drawing customers into the mall and potentially converting them into customers. This makes indoor LED screens highly suitable both for large venues such as shopping malls and airports and for temporary advertising initiatives during festivals and special events.
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