High Prevalence of Lifestyle Disorders to Offer Lucrative Growth Opportunities for Players in Granola Market

 

Granola is probably the sweetest snack food in the world. It's so delicious, people from all over the world like to eat it in the place of other sweets. Granola comes from the seeds of the granola tree and has been around for centuries. It is an ancient sweet treat that dates back to the early Assyrians, who were the first ones who made use of the seeds as a food. Granola, which means "Grain Meal," has similar nutritional benefits to whole grain, but without the extra calories.

Granola is most commonly served as a breakfast food or a quick snack. It's a delicious cereal that provides lots of calories and is very nutritious. Granola consists of oats, sunflower seeds, walnuts or other nuts, and sometimes puffed cereal, which is typically made with rolled oats to make a crunchy, golden brown snack food. During the making process, the ground oats are stirring constantly to keep a loose, hearty breakfast cereal consistency. Many companies also add some type of sugar or honey, but you don't need them if you're trying to lose weight. Granola usually has about four grams of total calories per serving, which is well below the USDA's recommended daily amount for a snack.

Market Dynamics

Increasing health awareness is expected to propel growth of the granola market. There are various health benefits associated with consumption of granola such as weight management and its ability to maintain presence of healthy ingredients such as vitamins, minerals, and omega 3.

High prevalence of lifestyle disorders is expected to offer lucrative growth opportunities for players in the granola market. For instance, the study, ‘Rising incidence of obesity in Saudi residents. A threatening challenge for the surgeons’, published in the International Journal of Health Sciences, in January 2018, reported obesity in 42% of the study population with low physical activity levels and unhealthy dietary habits.

However, presence of herbicides in granola-based products is expected to hinder growth of the granola market.

Among regions, Europe is expected to witness significant growth in the granola market, owing to increasing consumption of vegan food. For instance, according to The Vegan Society, the number of people consuming only vegetarian food in the U.K. increased from 276,000 in 2016 to 600,000 in 2019.

Competitive Analysis

Major players operating in the granola market include, Sunny Crunch Foods Ltd., Kellogg Corners, General Mills, Inc., Nature Valley, Kraft Foods Inc., White’s Oats, ConAgra foods, Nestlé, Slim-Fast Food Co., Clif Bar & Coand, and others.

December 2020: White’s Oats s secured a new contract with supermarkets Tesco and Sainsbury’s Northern Ireland for its new low sugar granola.