Because of rising health awareness and an increase in the number of health clubs, the protein cookie market in North America is expected to grow significantly.

 

Protein cookies are quite possibly the most well known sorts of sweets. They are for the most part sweet in taste and extremely light in their calories. A protein treat is normally heated or bubbled food that is for the most part little, round and typically sweet. It for the most part incorporates some sort of milk or margarine, flour and some kind of sugar or other improving specialist. Regularly it can incorporate different things like raisins, pecans, chocolate chips, natural products, and so forth The most widely recognized flavorings are chocolate, peanut butter, mint and cinnamon. By and large the flavorings go poorly with one another. A chocolate protein treat won't be appreciated by somebody who is susceptible to chocolate. The equivalent is valid with the expansion of raisins. The principle reason for adding raisins is to upgrade the pleasantness and to expand the energy level of the protein.

Market Dynamics

Increasing daily protein intake is expected to propel growth of the protein cookie market. For instance, according to The Food and Agriculture Organization, daily protein intake is expected to increase from 54 g per person in 2030 to 57 g per person in 2050.

Among regions, North America is expected to witness significant growth in the protein cookie market, owing to increasing health expenditure in the region. For instance, according to The Centers for Medicare & Medicaid Services, the U.S. health spending is projected to reach nearly US$ 6.0 trillion by 2027.

Among regions, North America is expected to witness significant growth in the protein cookie market, owing to increasing health awareness and increasing number of health clubs. For instance, according to the International Health, Racquet and Sportsclub Association, the number of health club facilities in the U.S. increased from 38,477 in 2017 to 39,570 in 2018. Similarly, according to the International Health, Racquet and Sportsclub Association, over 71.5 million consumers utilized U.S. health clubs in 2018.

Among distribution channels, the online segment is expected to witness significant growth in the protein cookie market, owing to growing e-commerce sector. For instance, according to India Brand Equity Foundation, the e-commerce sector in India is expected to reach US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.

Competitive Analysis

Major players operating in the global protein cookie market include, Lenny & Larry's, LLC, Quest Nutrition, Munk Pack, Justine’s Limited, NuGo Nutrition, No Cow LLC, Buff Bake, MuscleTech, Xterra Nutrition, The Hershey Company, and others.