Enterprise A2P SMS services are used enterprises globally, especially in regions such as the UK, US, and Italy. Enterprise A2P SMS (application-to-person messaging) refers to the technique of transmitting a text message from a program located on a personal computer or networked server to a cell user. Enterprise A2P SMS also known as professional or enterprise SMS allows users to send and receive text messages from any location through the use of an SMS gateway service. This service lets the user exchange text messages with people who are not on the contact list of the user. Several different companies provide this service for business and personal use. Some of these companies include:
Microsoft provides many tools to help businesses communicate with their customers, such as Microsoft Office, Outlook, and Skype. However, many other companies offer various types of enterprise A2P SMS solutions. Most businesses use enterprise A2P SMS to help them increase their productivity by allowing them to use applications on a personal computer that is not connected to the company network. In addition, businesses can use A2P messaging to provide customers with time-sensitive alerts. In regions such as the UK, the increase of enterprises has increased the usage of enterprise A2P SMS services. For instance, according to GOV.UK, currently there are around 5.9 million businesses in the UK private sector.
A typical enterprise A2P SMS solution is to allow a user to send a text message from their phone to another mobile user via the Internet. The message will be sent from the personal phone to the server running a web application. Users then receive the message on their mobile devices. Many companies have found a valuable benefit in using this method of mobile marketing as it is inexpensive compared to traditional SMS marketing. Additionally, enterprise A2P SMS allows users to send and privately receive text messages. This means that the user is not publicly displayed to other users. A way of using enterprise A2P SMS is for a business or individual to send and receive text messages in ways that are helpful to the person. For example, a business might advertise a special sale. If they use a two-way mode of messaging, a person who receives the message can respond by sending a reply as well.
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