The trend in today's business environment is moving towards simplified interactions - one way or another. The increasing complexity of today's business environment means that the traditional 'one-size-fits-all' approach to product design and development is no longer appropriate for most of today's complex marketplaces. Cisco sees this trend as an area ripe for optimizing Telecom APIs to provide value-added carrier solutions like unified communications, group collaboration, and videoconferencing as part of a wider Telecom API enabled environment.
Cisco is one of the largest players in the telecom API market. Apart from providing their industry specific API offerings, Cisco also offers units, spoons, routers, switches and other hardware and software solutions to end users. They have been able to leverage their scale to leverage their global IT resources to drive down their pricing and marketing and sales costs. Cisco's leadership in the telecom industry is credited to the success of their Ethernet converged networking and communications solutions.
At present, Cisco is the largest software provider of IP Telephony solutions. Cisco's voice control API has transformed the way companies communicate with their clients. It has completely changed the way companies are able to collaborate with each other by making it possible for employees to take part in real-time conversations over the company's public VOIP network. Recently, Sendbird, a platform that companies such as ServiceNow, Reddit, and Korea Telecom use to embed voice, video, and messaging features into their apps, updated its API to support group calls. Vonage, another provider of Telecom API, in February 2021, partnered with VoiceSage, a global proactive communications provider based in Ireland, UK, Spain and Dubai, to enable companies to transform their customer experiences through enhanced messaging powered by Vonage.
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