The population of the United States is very involved in sports and exercise, which is driving up demand for sports nutrition

 

Sports nutrition products are basically manufactured for people who work out daily. These products help build muscle or to burn fat or provide more protein to fuel more intense workouts. These products are classified into performance enhancers, muscle builders, weight gainers, and meal replacement powders. Sports nutrition products are used for weight management.

Growing health awareness among consumers is encouraging people to participate in sports activities. This is in turn is creating demand for sports nutrition products. Additionally, the increasing obese population is also propelling market growth. According to the World Health Organization, in 2019, an estimated 38.2 million children under the age of 5 years were overweight or obese. Overweight and obesity are now on the rise in low- and middle-income countries. Almost half of the children under 5 who were overweight or obese in 2019 lived in Asia.

Rapid urbanization coupled with continuous product innovation by the key manufacturer is another major factor fueling the market growth of sports nutrition. Increasing demand for sports nutrition products from athletes and growing sports nutrition center around the globe is further anticipated to foster market growth. Moreover, the rise in the number of health clubs and fitness centers has surged the demand for sports nutrition products.

North America is expected to gain significant growth over the forecast period and this is attributed to the high participation of people participating in sports. According to the Bureau of Labor Statistics, around 19 percent of the U.S. population was engaged in sports and exercise each day in 2017. Male participation was higher (20.2 percent) than the participation rate of women (17.8 percent). Also, an increasing number of domestic as well as international players in the market is further anticipated to fuel the regional market growth over the forecast period.

Key Developments:

In December 2019, Optimum Nutrition launched a sports nutrition line aimed at the 40-plus crowd. Gold Standard Fit 40 is a newly launched product, aimed at active adults older than 40 years old in need of sports nutrition options.
In September 2019, Power stage Sports Nutrition, a company composed of certified trainers and fitness professionals, announces the launch of new nutritional products designed to improve sports performance.
In November 2019, Australian Nutrition Brand Musashi Enters Indian Sports Market. Musashi holds a 32 year legacy in sports nutrition solutions, which are all informed sports tested for athletes, sportspersons, and fitness enthusiasts.