Digital Rights Management Is an Integral Part of the Media and Entertainment Sector

 

Companies need to implement digital rights management (DRM) because it helps owners to secure their copyrights and prevent unauthorized reproduction, distribution, performance, and modification of their works. Digital rights management can be implemented with software solutions that can control the transfer of digital files. These can include digital asset management applications that will help in the management of digital customer databases, workflows that will provide businesses with access to protected works on a secured remote server, and other solutions that will help to enforce copyrights. Various forms of DRM can be implemented by businesses to protect their intellectual works.

Digital rights management provides businesses with the ability to control and restrict the distribution of their protected digital media. With these restrictions, it is easier for them to restrict the usage of their digital media by users, especially those who do not have legal ownership of the material. Many types of DRM are used by businesses today to manage their digital rights. One of the most commonly used forms of digital rights management is content protection.

Industries that can benefit from digital rights management software are retail and consumers, media and entertainment, government, BFSI (Banking, financial services, and insurance), and healthcare. DRM is most commonly used in the media and entertainment industry owing to the growing number of media and entertainment companies, its wide online dispersion, and the high volume of the content generated, which increases the demand for enhanced control over audios, videos, and images from multiple sources.

Moreover, the outbreak of COVID-19 has led to increased demand for digital rights management software in the media and entertainment sector. Streaming services are being used by people for entertainment, which increases the traffic load on the network. For instance, the U.S. based OTT platform, Netflix has seen subscriber numbers surge during the pandemic, around 16 million people created accounts in the first three months of 2020, according to the company. The increasing demand for high network connectivity is increasing the demand for digital rights management.